I've been reading a lot of articles and researches on other campaigns. And below is the plan I came up for the Kickstarter campaign plan.
Key dates:
- Submit the Campaign to Kickstarter: Oct 8th
- Kickstarter Campaign Period: October 14th (Mon) - November 16th (Sat)
I've based the dates on the following factors:
- We will be getting the most traffic in the beginning and end of the campaign.
- The highest traffic on Kickstarter happens during weekdays.
- More people participate when beginning and end date of the campaign is around their pay days in the middle of the month.
- We maybe able to get some video of the prototype by then so we can include it on our page and get around the Kickstarter restriction.
Sources:
- https://www.quantcast.com/kickstarter.com/traffic
- http://www.gmsarligames.com/2011/05/18/15-steps-for-a-successful-kickstarter-project/#.UjnmMGTwKGe
Until the campaign starts I'll get as many people as possible to sign up on our emailing list and join our Facebook fan page:
- Facebook Contest: "Help us name a filter for $100 cash prize"
- Hire interns to have people sign up (Pay $1 for every person)
- Reaching out to someone at Dallas Morning News to see if anyone wants to write an article about our company.
- I have about 10 meetup opportunities with various groups, so I'll get people to sign up as well.