It didn't sit right with me that my idea got killed just because Apple or Google didn't support such conventions.
It felt just like that one time when my professor told me my portfolio sucked. That night, I went to TGI Fridays, got drunk, and went to a movie theater to watch Nanny McPhee (that was the only movie available at the time)... and then I went on to work for big agencies and won big accounts like BudLight, Nokia, and Joinred.com.
So I decided to do the same – get drunk and come up with a way to do cool shit.